IMUTV Privacy Policy

IMUTV – Privacy Policy

Last Updated: December 1, 2025

IMUTV (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.imutv.com] (the “Site”) and use our applications on platforms including Roku, Apple TV, iOS, and Android (collectively, the “Service”).

By accessing or using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access the Site or use the Service.

1. Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device.

A. Information You Provide to Us Directly

  • Account Registration: When you create an account, we collect your name, email address, password, and username.
  • Payment Information: If you purchase a subscription or services, our third-party payment processors collect your credit card details and billing information. We do not store full credit card numbers on our servers.
  • Creator Content: If you are a musician or content creator, we collect the videos, audio, metadata, and images you upload.
  • Communications: Records and copies of your correspondence (including email addresses) if you contact us for support.

B. Information Collected Automatically (Web & Mobile)

  • Usage Data: Information about how you use the Service, such as the videos you watch, time spent on pages, search queries, and playlists created.
  • Device Data: IP address, browser type, operating system, and unique device identifiers.
  • Cookies and Tracking: We use cookies, web beacons, and pixels to track activity on our Site to personalize your experience and analyze traffic.

C. Information Collected Specifically via Connected TV Devices (Roku, Apple TV)

When you use the IMUTV App on Roku, Apple TV, or other streaming devices, we automatically collect specific device data required for the app to function and for advertising purposes:

  • Roku Identifier for Advertisers (RIDA): A unique, resettable identifier assigned to your Roku device for advertising purposes.
  • Apple ID for Advertisers (IDFA): A unique identifier assigned by Apple for advertising, collected only if you have granted permission via the AppTrackingTransparency framework.
  • Limit Ad Tracking (LAT) Status: Information indicating whether you have opted out of ad tracking on your device settings.
  • Technical Log Data: Information about your device model, firmware version, connectivity status, and region.
  • Content Interaction: Detailed logs of which music videos you stream, pause, or skip, which is used to calculate creator revenue shares.

2. How We Use Your Information

We use the collected information for the following purposes:

  • Service Delivery: To operate the IMUTV platform, stream content to your device, and manage your account.
  • Creator Compensation: To accurately calculate and distribute royalties and revenue shares to independent musicians based on your viewing history.
  • Personalization: To recommend music videos and content that match your interests.
  • Advertising (AVOD): To display relevant advertisements to users on our free/ad-supported tiers. We use the RIDA and IDFA to show ads that are relevant to you and to measure the effectiveness of ad campaigns.
  • Analytics: To understand user demographics and app performance, allowing us to improve the Service.
  • Communication: To send you updates, security alerts, and support messages.
  • Compliance: To enforce our Terms of Service, comply with legal obligations, and prevent fraud.

3. Advertising and Tracking

IMUTV is an entertainment broadcaster that supports independent artists through both subscription and advertising revenue.

  • Interest-Based Advertising: We may allow third-party ad networks to serve advertisements in our Roku App, Apple TV App, and on our Website. These networks may use cookies, pixel tags, and device identifiers (like RIDA or IDFA) to collect information about your use of our Service and other services over time to display ads that are relevant to your interests.
  • Your Controls (Limit Ad Tracking):
    • On Roku Devices: You can limit ad tracking by navigating to Settings > Privacy > Advertising on your Roku device and checking “Limit ad tracking.” When this setting is enabled, IMUTV will respect your choice and will not use your RIDA for targeted advertising purposes.
    • On Apple Devices: You can manage tracking permissions via Settings > Privacy > Tracking on iOS or tvOS.
    • On the Web: You can opt-out of many third-party ad networks by visiting the(http://optout.aboutads.info/) or the Network Advertising Initiative.

4. How We Share Your Information

We do not sell your personal, identifiable information (such as your name or email) to third parties. We may share information in the following situations:

  • Service Providers: With third-party vendors who perform services for us, such as payment processing (e.g., Stripe), data analysis, email delivery, and hosting services.
  • Ad Partners: We share de-identified data (such as the RIDA, IDFA, or IP address) with advertising networks to serve ads on our free tier.
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Data Security

We utilize administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Children’s Privacy (COPPA)

Our Service is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal data from a child under 13 without verification of parental consent, we take steps to remove that information from our servers.

7. Your Data Rights

Depending on your location (including residents of California and the EEA), you may have specific rights regarding your personal data, including:

  • The Right to Access: Request copies of the personal data we hold about you.
  • The Right to Deletion: Request that we delete your personal data.
  • The Right to Correction: Request that we correct inaccurate information.
  • The Right to Opt-Out: Opt-out of the “sale” or “sharing” of personal data for cross-context behavioral advertising.

To exercise these rights, please contact us at legal@imutv.tv

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Email: legal@imutv.tv

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